Brew Review
Key Marketing Pieces Saugatuck Laid Out for New Campaign to Be a Success
Using a newer brand to raise awareness on an important subject to the brewery, Saugatuck Brewing recently announced a new […]
michigan beer
On Tap
Saugatuck Teams with Michigan DNR for Habitat Restoration Commitment
Saugatuck Brewing Company (SBC) and the Michigan Department of Natural Resources (DNR) are joining forces during trout season to raise […]
Top Stories
Does Your Brand Need an In-House Sales Staff?
How do you make sure that if you have an in-house sales staff along with a wholesale partner, are they […]
Top Stories
Ways to Break Down Social Media Content to Create Loyalty
Everyone online has different ways they like to interact with social media, so being a little bit of something to […]
Top Stories
3 Lessons Learned Through Self-Distributing
Creating a self-distribution plan early on for your brewery can become a big benefit toward creating a profitable business idea. […]
Brewer Mag Q&A
The Challenges that Pollock Sees as a Local Sales Manager from Another State
This is a part of a continuing series of Q&As with members of the brewing community from across the US. […]
On Tap
Kalamazoo Craft Beverage Week Returns January 2024 and Includes a New Design Contest
Kalamazoo Craft Beverage Week returns for its 14th year from Friday, January 12 through Sunday, January 21. Events and specials […]
On Tap
One Year Inn: Short’s Workforce Housing Experiment
Locally known as champions of community development, in 2022 Short’s Brewing decided to face Northern Michigan’s seasonal housing & workforce […]
New Beers
Short’s End of Year Release Schedule has Arrived
How much awesome can you pack into three months? If you’re Short’s Brewing, the answer is a whole heckin’ lot. […]
Top Stories
The Ways Eastern Market Works at Being Something for Everyone
For some breweries, beer just isn’t the sole breadwinner. Branching into alternate revenue sources has helped grow the overall company. […]