From time to time, Brewer Magazine receives announcements from breweries heralding the official relaunch of a website with new features and technology designed to help...
The 2 Towns Ciderhouse umbrella continues to grow, with the Pacific Northwest Cidery’s most recent brand being an entry into the Hard Tea category. The...
Yonder Cider is a relative newcomer to the craft cider industry, having just opened its doors in 2020, but its ownership has kept its collective...
Trademarks have traditionally been important for businesses — including cider companies — that are trying to protect their intellectual property. But while they’re relatively easy to...
St. Patrick’s Day has come and gone, but businesses’ social media posts and promotions will endure in cyberspace forever. For many craft beer drinkers, imbibing...
Branching out from your comfort zone is a necessary evil when you’re trying to grow. Cideries have shared with Brewer Magazine multiple avenues they’ve taken...
One option for packaging a new beer after you’ve added it to your lineup is including it in a variety pack. Making such a move...
Do you put more effort into marketing one-off beers because they’re novel products that you’re trying to move, or do you put less effort into...
The dawn of 2023 seemed like the perfect time to Neshaminy Creek Brewing Company to announce the kick off of a new membership club aimed...
After DuClaw first released “Sweet Baby Jesus!” as a winter seasonal, distributors came back for more — something that caught owner David Benfield by surprise. ...