All posts tagged "consumer relations"
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Looking for New Fans of Your Brand? Try This Instead
Like a territory expansion, digging into what you have already may be the smarter play instead of looking to add more. The same can hold...
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Using Consumer Data to Determine Price Points
At one point, most of the pricing for craft beer was loosely aligned with only a few price tiers where a veteran craft brand could...
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What to Focus On to Keep Your Consumer
As more breweries enter the fray, controlling the “noise” and developing consistent consumers can be tricky. Many have succumbed to the notion that the ‘promiscuity’...
