All posts tagged "cider sales"
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Cider Corner: 4 Points to Ponder when Starting DTC Sales
Pre-pandemic, Fenceline Cider saw about 75% of its sales came from the Mancos, Colorado taproom. “Now it is less than 50%,” said co-founder Sam Perry....
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Cider Corner: Taste & See; Educating Employees to Educate Consumers
Communicating your cidery’s vision of products means constant back-and-forth with staff members. Creating those connections helps embolden tasting room and sales staff members to further...
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Cider Corner: How Blake’s Lays a Plan to Be Successful in New Market Expansion
Although Blake’s Hard Cider had no plans this year for expansion into new markets during 2020, the Michigan-based cidery recently announced an agreement with Homegrown...
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Cider Corner: Why You Can Say ‘No’ to Online Ordering
Although there is a “Shop Online” button on Poochie’s Hooch Urban Cidery’s website, consumers won’t find ways to get the San Diego cidery’s product shipped...
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Cider Corner: Building an Online Consumer Base
As sales have shifted away from the taproom, finding ways to sell cider online has become a key strategy. For Broad Street Cider‘s Jon Moore,...
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Cider Corner: Ensuring Wholesale Relationships During Pandemic
Like all of the cider business recently, retail and wholesale partners are busier than they already were before everything was turned upside down. In many...
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Cider Corner: Developing and Processing Marketing Research
Although they are rarely completely caught off guard by the feedback they receive, Scott Bugni at 2 Towns Ciderhouse said he has certainly found a...
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Cider Corner: Adapting to New Sales Strategies
In early March, Ben Wenk started to think about new shipping options. The owner of Ploughman Cider relied heavily — like many cideries — on...
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Cider Corner: Modifying the Game Plan for Sales
2 Towns Ciderhouse has had to adjust quickly to new market conditions. With closures of on-premise accounts during social distancing measures, that channel of sales...
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Cider Corner: Do you Need to Hire for Sales?
Margins are made in the tap/tasting room. So ANXO Cidery is fine with not having a sales staff. “No one at this company wants to...
