All posts tagged "branding"
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Why 2 Towns Added Hard Tea to its Lineup
The 2 Towns Ciderhouse umbrella continues to grow, with the Pacific Northwest Cidery’s most recent brand being an entry into the Hard Tea category. The...
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Cider Corner: Why Merging With a Custom Fermentation Facility Made Sense for Yonder
Yonder Cider is a relative newcomer to the craft cider industry, having just opened its doors in 2020, but its ownership has kept its collective...
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Cider Corner: Pros and Cons of Coexistence
Trademarks have traditionally been important for businesses — including cider companies — that are trying to protect their intellectual property. But while they’re relatively easy to...
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Cider Corner: 3 Ways To Boost Your Brand’s Success
Branching out from your comfort zone is a necessary evil when you’re trying to grow. Cideries have shared with Brewer Magazine multiple avenues they’ve taken...
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How to Make Your Branding Stand Out
The ultimate goal of working toward branding your brewery according to Moksa Brewing‘s Derek Gallanosa is to become a company that retains loyal customers and...
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The 4 Things You Need to do Internally to Focus Your Brand
The word luxury sometimes seems too far out of reach when trying to attach it to certain categories. Yet wine sales expert Eric Guerra reminded...
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A Great Idea Junkyard Made to Be On a Consumer’s Device
Just like stickers, coasters, or tin tackers, getting your brand’s image on things can help reinforce your brewery into a consumer’s daily life. Now think...
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Why a Brand Refresh Came at the Right Time for Baxter Brewing
Baxter Brewing kicked off 2020 with what Communications Manager Tony Grassi called a ‘historic’ rebrand effort. The Lewiston, Maine brewery focused on putting the brand’s...
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Three Tips to Up Your Social Media Presence
This summer, Emily Hutto of RadCraft Beer, a craft beer co-op providing communications support for breweries, hosted the second annual #CraftSocialMedia conference virtually inviting brewers...
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Is Your Branding Built to be a ‘Elevator Pitch Haiku’ to Consumers?
Although Thirsty Monk serves up a lot of its products via draft, names and label art are still kept as a vital importance for CEO...
