Cider Corner: ​The ​Case for Cans

Cider is following in craft beer’s footsteps and cans are far and away the fastest-growing package format for ciders said St. Vrain Cidery co-founder and cidermaker Dan Daugherty.

“Cans are light, can be packed into locations that don’t allow glass — like national and state parks,” he said, noting that cans can be a critical consideration in Colorado.

“Bottles still have their place, primarily for premium ciders of the small batch and one-off varieties, and those with higher ABV,” Daugherty said.

The Longmont, Colorado cidery cans its flagship ciders with wraparound labels and Daugherty plans to bottle a few unique batches the rest of this year.

​Kekionga​ Cider​ in Fort Wayne, Indiana has put ​its focus mostly on cans now​, said co-founder Tyler Butcher​.

​”​We feel that cans are better geared for our target market​,” he said​. ​”​Cans have also allowed us to be competitive with our retail price.

​”​We will release some seasonal specialties of 750ml bottles at our tasting room only.​”​

​Of course, there are rulings in place that cideries have to abide by. Daugherty pointed out that since cider is a wine according to the TTB, so anything over 6.9 percent ABV cannot be in a 12 or 22 oz format and instead has to be packaged in mL-denominated formats like 500 and 750s.

“There is a lot of wiggle room under 6.9 percent, since that falls under FDA labeling rules rather than TTB … (there can be tax implications as well).

“Welcome to the confusing world of cider packaging and taxation. Brewers have it easy,” Daugherty joked.

​”​Longnecks aren’t really on anyone’s radar that I know of these days (beer or cider). They just aren’t the future.”

​For some great insights, we encourage you to read South City Cider CEO Alex Martell’s views on this topic in the cidery’s blog post​.

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  1. Pingback: Cider Corner: Are Your Consumers Asking for Food?

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