The Belgium Comes to Cooperstown festival returns after a more-than-brief hiatus to Brewery Ommegang and the New York-based brewery is excited for its comeback. On the podcast today, Brand Manager Jordan Egbert shares with Brewer Mag Executive Editor Jon Sicotte the reasons the brewery wanted to bring the two-day event back to life, how they putting the logistics together and finding ways to generate more interest. And the question of why consumers want more than just a bunch of beers samples in a four-hour span is discussed as well.
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