Kona Brewing-Hawaii has embraced a new chapter in its 30-year history as it has returned to being an independent craft brewery over the past few years. With a renewed focus on its roots, Kona is charting a new course in marketing, product development, and community engagement with a new campaign, Born Here. For Here. By making efforts to showcase local talent in new TV & radio commercials this April along with working at strengthening ties to the community, Kona VP of Sales & Marketing, Katie Lefsrud, explains to Brewer Mag’s Jon Sicotte how they are continuing to reaffirm a role as leader in Hawaii’s craft beer scene. This podcast is Sponsored by Keg Logistics: For details visit KegLogistics.com/brewermag
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