Did you know National Beer Day and International Beaver day are on the same day? April 7 hosts both of these holidays, and Belching Beaver is celebrating by teaming up with Wildlife 2000 to drive awareness, through it’s Give A Dam campaign, of how beavers help create biodiversity and other positive ecological benefits.
“The state of California has antiquated laws,” said Eric Robinson of Wildlife 2000. “They don’t allow anyone to move beaver anywhere in the state without a permit, and the permits are not given to anyone, they have lots of reasons not to move beaver.” “You can kill them, about 2,000 per year, mostly in Northern California.” “There are plenty of permits given to lethally remove them, but not for humanely putting them back in the land where they can do some good.”
Belching Beaver’s donation to Wildlife 2000 will fund efforts to try and get these laws updated and changed.
“To be honest, I’ve never seen a beaver, and I’ve lived in California my whole life, but now I know why, they are being killed,” said Haley Smith Marketing Manager at Belching Beaver Brewery. “I’ve always been a lover of animals, and I understand that some can see beavers as a nuisance, but I don’t think they should just be killed.” “This is their home, and they are just doing what they know to do, build dams, and raise their kits.”
The brewery is working with their distributor partners to create displays in retail locations to try and drive awareness about these animals. The displays will consist of marketing pieces that give facts about beavers and host a QR code that can be scanned to learn more about Wildlife 2000 and their partnership.
A special release beer was also created, Operation Beaver Drop Lemon Wheat Ale, to shine light on a successful beaver relocation project that took place in Idaho. Beavers were put into aerated boxes and parachuted down to a new environment, instead of the alternative of being trapped lethally.
Operation Beaver Drop is a light and refreshing wheat ale brewed with lemon peel, lemongrass and grains of paradise. It will be available throughout the brewery’s distribution footprint in 4-pack 16 oz cans starting April 1.
Belching Beaver is also hosting a special Pint Night at their Oceanside location on April 7. Wildlife 2000 will be there to talk more about their mission and how, and why we should protect beavers. There will be a video as well as special giveaways.
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