All posts by Jon Sicotte
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Sales Tips on How to Work with New Accounts
Many times, just getting the liquid to a beer buyer’s lips is enough to open their eyes is the philosophy employed by Tiffany Rogers, who...
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Growth Viewpoint: Country Boy Brewing Founders Reflect on Roles at Brewery
All Daniel Harrison and his friend Nate Coppage wanted at one point was to sell 30 beers a day to keep the lights on, some...
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How Odell Decided to Grind Away at Hop Innovation
Looking to get the most out of the entire hop, a new machine, numerous tweaks, lots of extra time and work in the brewhouse led...
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Berglund Attempts to Change Craft Culture & Business Strategy with Finnegans
With a changing climate in the Minneapolis craft beer scene, Jacquie Berglund saw a need to get her veteran Finnegan’s brand closer to consumers rather...
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Alternative Fermentation: The Tale of Two Kombuchas
How the Health Drink is Finding its Way Into Breweries Many craft beer consumers like to mix it up a bit. When a brewery has...
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Finding Innovation With New Dogfish Head-Inspired Technology
Finding innovation and new ways to present beers is always on the forefront of the craft brewer’s mind. Also,looking to stay on the edge is...
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Tips for Advancing Your Brewery’s Sales
Each interaction with a potential beer buyer is a personal conversation that craft brewery sales reps have to try to dig into. Using education, knowledge...
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It’s Time Your Brewery Became More Social!
Staying current, being engaging while also being informative are some cornerstones for a craft brewery’s social media presence. With an array of platforms now, identifying...
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How Marketing Students Helped Push Creativity
As more and more colleges have started to open up fermentation science classes and degrees in types of brewing, the other aspects of your brewery...
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How to Make a Beer Week Work for Your Brewery
Even as 2017 heads into the second half of the year, many breweries are already in planning stages for 2018 beer weeks. Sometimes, that beer...
