All posts by Jon Sicotte
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Short’s Assess Logistics, Success of ‘Without Delay IPA’ Promotion
Minus one market, the furthest one away from the home base of Elk Rapids, Michigan, Short’s Brewing packaged and sold a triple-hopped IPA in the...
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Hop Officials Urge Caution After Latest Surge in Production
With news that the 2016 hop harvest is more robust than ever, the head of the a U.S. hops trade group urges caution in contracting...
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Tips on Having a Killer Local Beer Week
Setting up a craft beer week in a city is a great way to celebrate the industry with fans, introduce craft beer to novices and...
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Great Purchasing Decisions for your Brewery, Tap Room & Distribution
Stepping into the tangled web of supply chain management is a newer venture for many smaller breweries. What it takes to package a brew seems...
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How Wachusett Brewing Found Uncommon Ways to Market its Brand
Wachusett Brewing has been busy marketing itself. Sometimes even, with the help from other companies. Along with switching from plastic ringed six-packs to boxed sixers,...
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Barrel Program Launch at Left Hand a Way to Flex Creative Muscle
Left Hand Brewing’s Matt Thrall has been around barrels for quite a while and the veteran brewer is excited for the future with his newest...
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ESOP: Employee Stock Ownership Plan
Although the percentage of a craft brewery becoming an Employee Stock Ownership Plan (ESOP) is greater than most any other industries, it’s still a rarity....
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Why Successful Tap Takeovers Help Exposure for a Craft Beer Brand
Being able to let a sales rep have one-on-one time with a consumer and be able to connect and either introduce or strengthen a relationship...
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The Bruery Switches Marketing Focus with Two Facilities, Brands
One brewhouse, two facilities, two brands, unlimited possibilities. That’s what Patrick Rue, owner and founder of The Bruery did to help expand the brewery’s brand...
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Employee Retention Plan a Key to Long-Term Success
For Bear Republic, the brewhouse is a baseball field. Owner Rich Norgrove values his employees much like the multi-million dollar athletes and sees keeping his...
