All posts by Jon Sicotte
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How New Breweries Leap Many Hurdles in Opening
Location, raising money and patience. All are a part of starting for new breweries. Leaping over those, and many other hurdles, is what new brewery...
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Showcasing Brewers’ Creativity Leads to Small Batch Festival for Odell
Connecting with the local community and giving brewers a chance to showcase their creativity is behind the Small Batch Festival at Odell Brewing. The 27th...
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Q&A: What’s Important to a Public Relations Agency
As co-founder of Food Shelter Public Relations, Joanne Jordan has 20 years of experience in the corporate, agency and nonprofit industries. Working with Victory Brewing...
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Why Bottles Still Work for Craft Breweries
In order to grow a brewery’s distribution footprint it is important to offer packaged beer in addition to kegged beer. The off-premise market is large...
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Craft Beer Can Have a Unique Opportunity for Interns
Finding ways to help increase an informed job force in craft beer along with planning toward a brewer’s future is as far away as the...
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Odell Asks to Come Back to the Dark Side
Odell Brewing released a new single run of its Barrel Aged Mountain Standard Double Black IPA in mid-March. In the fall of 2015 Odell took...
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Brewery, Rock Band Find Way to Dual Market Each Other
The confluence of beer and music struck with an original idea recently. A Boston-based band, The Lights Out, teamed with Boston-based Aeronaut Brewing to market...
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The Art of Breaking Into The Market With Can Design
Breaking into the market as a new brewery can be a challenge. Especially if it means fighting for space on an already crowded market shelf....
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Why Breweries Hire Out for Public Relations
Even the largest breweries in the country need a vice from outside their own walls when it comes to connecting the beer to the consumers...
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Bear Republic Creates New Club to Focus on Niche of Fans
Adventurous craft beer consumers are out there. And brewers love to be as creative as possible. Putting those two groups together means small batch wonders....
